:root {
  color-scheme: light;
  --ink: #11151a;
  --ink-soft: #222a32;
  --paper: #f3f0e9;
  --paper-bright: #fbfaf6;
  --muted: #5b6268;
  --line: #d4d3cf;
  --accent: #d6b37a;
  --accent-deep: #a46f36;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  --serif: Georgia, "Times New Roman", serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper-bright); color: var(--ink); font-family: var(--sans); font-size: 1rem; line-height: 1.55; -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
a:focus-visible { outline: 3px solid var(--accent-deep); outline-offset: 4px; }
::selection { background: #dfbd86; color: var(--ink); }
.shell { width: min(100% - 4rem, 1440px); margin-inline: auto; }
.skip-link { position: absolute; z-index: 100; left: 1rem; top: -4rem; background: #fff; padding: .7rem 1rem; }
.skip-link:focus { top: 1rem; }

.site-header { background: var(--ink); color: #fff; border-bottom: 1px solid #394048; }
.header-inner { display: flex; align-items: center; justify-content: space-between; gap: 2rem; min-height: 88px; }
.wordmark { text-decoration: none; font-weight: 750; font-size: 1.25rem; letter-spacing: -.065em; line-height: 1; white-space: nowrap; }
.wordmark span:first-child { font-weight: 320; }
.wordmark-dot { color: var(--accent); }
.site-nav { display: flex; gap: clamp(1.2rem, 2.5vw, 2.5rem); align-items: center; }
.site-nav a, .header-link { text-decoration: none; font-size: .83rem; font-weight: 620; letter-spacing: .015em; }
.site-nav a { color: #d9dcdf; }
.site-nav a:hover, .header-link:hover { color: var(--accent); }
.header-link { border-bottom: 1px solid var(--accent); padding-bottom: .25rem; color: #fff; white-space: nowrap; }
.header-link span { color: var(--accent); margin-left: .4rem; }

.hero { background: var(--ink); color: #f7f7f4; overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr); min-height: min(775px, calc(100svh - 88px)); }
.hero-copy { display: flex; flex-direction: column; justify-content: center; padding: 5rem 5.2rem 4.4rem 0; }
.eyebrow { display: flex; align-items: center; gap: .8rem; text-transform: uppercase; font-size: .76rem; letter-spacing: .18em; font-weight: 700; color: #e2c392; margin: 0 0 2rem; }
.eyebrow-line { width: 32px; height: 1px; background: #e2c392; }
.hero h1 { font-family: var(--serif); font-size: clamp(4.2rem, 6.9vw, 8rem); line-height: .98; letter-spacing: -.078em; font-weight: 400; margin: 0; max-width: 11ch; }
.hero h1 em { color: var(--accent); font-weight: 400; }
.hero-intro { max-width: 35rem; color: #cbd0d2; font-size: clamp(1.05rem, 1.25vw, 1.28rem); line-height: 1.55; margin: 2.5rem 0 2.3rem; }
.hero-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 1.25rem 2rem; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: 1.3rem; min-height: 56px; padding: .75rem 1.4rem; text-decoration: none; font-size: .85rem; font-weight: 750; letter-spacing: .01em; transition: background .18s ease, color .18s ease, transform .18s ease; }
.button:hover { transform: translateY(-2px); }
.button-primary { background: var(--accent); color: var(--ink); }
.button-primary:hover { background: #e8c48b; }
.text-link { color: #f8f4eb; text-decoration: none; border-bottom: 1px solid #7b8187; padding-bottom: .25rem; font-size: .86rem; font-weight: 670; }
.text-link:hover { border-color: var(--accent); color: var(--accent); }
.text-link span { padding-left: .3rem; }
.hero-note { display: flex; align-items: flex-start; gap: .8rem; color: #a5adb3; font-size: .75rem; line-height: 1.45; max-width: 26rem; margin-top: 5.5rem; }
.note-rule { flex: 0 0 20px; height: 1px; background: #737c84; margin-top: .55rem; }
.hero-visual { min-height: 650px; position: relative; overflow: hidden; }
.hero-visual > img { width: 100%; height: 100%; object-fit: cover; object-position: center 32%; filter: saturate(.83); }
.hero-visual::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 52%, rgba(0,0,0,.65)); pointer-events: none; }
.image-caption { position: absolute; z-index: 1; bottom: 2.1rem; left: 2.2rem; right: 2.2rem; display: grid; grid-template-columns: 1fr auto; align-items: end; gap: .2rem 1rem; color: #fff; }
.image-caption span:first-child { font-size: .72rem; letter-spacing: .16em; font-weight: 700; color: #edcfa2; grid-column: 1 / -1; }
.image-caption strong { font-family: var(--serif); font-size: 2.3rem; font-weight: 400; letter-spacing: -.04em; }
.image-caption span:last-child { font-size: .75rem; text-align: right; color: #e4e1da; }

.ticker { background: var(--accent); color: var(--ink); }
.ticker-inner { display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding: .95rem 0; font-size: .7rem; font-weight: 800; letter-spacing: .13em; }
.ticker i { font-style: normal; font-size: 1.1rem; line-height: 1; }
.section { padding: clamp(5rem, 8vw, 9rem) 0; }
.section-number { display: inline-block; font-size: .76rem; font-weight: 800; letter-spacing: .16em; }
.kicker { color: var(--accent-deep); text-transform: uppercase; letter-spacing: .16em; font-size: .77rem !important; font-weight: 750; margin: 0 0 1.2rem !important; }
.section h2 { font-family: var(--serif); font-size: clamp(3.1rem, 5.1vw, 6rem); letter-spacing: -.065em; line-height: 1.02; font-weight: 400; margin: 0; }
.section h2 em { color: var(--accent-deep); font-weight: 400; }

.intro-section { background: var(--paper-bright); }
.intro-grid { display: grid; grid-template-columns: minmax(8rem, .55fr) minmax(0, 1.1fr) minmax(0, .85fr); gap: 4vw; align-items: start; }
.section-aside { padding-top: .4rem; }
.intro-main { padding-top: .1rem; }
.intro-main p:not(.kicker) { max-width: 38rem; color: #3c444b; font-size: 1.05rem; line-height: 1.7; margin: 1.6rem 0 0; }
.intro-main h2 { margin-bottom: 2.1rem; }
.intro-main strong { color: var(--ink); font-weight: 750; }
.intro-image { margin: 0; transform: translateY(-1rem); }
.intro-image img { width: 100%; height: clamp(520px, 49vw, 700px); object-fit: cover; object-position: center 37%; }
.intro-image figcaption { color: #596268; font-size: .76rem; padding-top: .8rem; }

.process-section { background: var(--paper); }
.section-topline { display: flex; justify-content: space-between; gap: 2rem; border-top: 1px solid #bcc0be; padding-top: 1.3rem; align-items: start; }
.section-topline p { color: #5b6268; font-size: .88rem; max-width: 19rem; text-align: right; margin: 0; }
.process-section h2 { margin: 2rem 0 4.5rem; }
.process-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border-top: 1px solid #bfc3c2; }
.process-card { padding: 1.7rem 1.7rem 0 0; min-height: 270px; }
.process-card + .process-card { border-left: 1px solid #bfc3c2; padding-left: 1.7rem; }
.step-number { color: var(--accent-deep); font-size: .8rem; font-weight: 800; letter-spacing: .1em; }
.process-card h3 { font-family: var(--serif); font-size: clamp(1.6rem, 2.2vw, 2.45rem); line-height: 1.05; letter-spacing: -.045em; font-weight: 400; margin: 2.3rem 0 .85rem; }
.process-card p { font-size: .92rem; line-height: 1.6; color: #49525a; max-width: 19rem; margin: 0; }
.starter-callout { display: flex; align-items: end; justify-content: space-between; gap: 2rem; border-top: 1px solid #bfc3c2; margin-top: 3rem; padding-top: 2rem; }
.starter-callout > div { max-width: 35rem; }
.starter-callout h3 { font-family: var(--serif); font-size: clamp(2rem, 3vw, 3rem); font-weight: 400; letter-spacing: -.05em; margin: .9rem 0 .5rem; }
.starter-callout p { color: #49525a; line-height: 1.6; margin: 0; }
.starter-callout .button { flex-shrink: 0; }

.playbook-section { background: var(--ink-soft); color: #f7f6f2; }
.playbook-grid { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(320px, .72fr); gap: min(9vw, 8rem); align-items: center; }
.playbook-copy .section-number { color: #d7dbdc; }
.playbook-copy .kicker { margin-top: 4rem !important; color: var(--accent); }
.playbook-copy > p:not(.kicker):not(.fine-print) { color: #c8ced2; font-size: 1.08rem; max-width: 38rem; line-height: 1.65; margin: 1.8rem 0 2rem; }
.includes-list { list-style: none; margin: 2.5rem 0 1.5rem; padding: 0; max-width: 43rem; border-top: 1px solid #5d656d; }
.includes-list li { display: flex; gap: 1.8rem; padding: .9rem 0; border-bottom: 1px solid #5d656d; font-size: .95rem; }
.includes-list li span { color: var(--accent); font-size: .76rem; font-weight: 780; padding-top: .15rem; }
.fine-print { font-size: .78rem !important; line-height: 1.55 !important; color: #aeb7bb !important; max-width: 37rem; }
.offer-card { background: #f3f0e9; color: var(--ink); padding: clamp(2rem, 3vw, 3.1rem); box-shadow: 0 32px 65px rgba(0,0,0,.15); }
.offer-label { font-size: .72rem; font-weight: 820; letter-spacing: .17em; }
.offer-price { display: flex; align-items: baseline; gap: 1rem; margin-top: 2.6rem; }
.offer-price span:first-child { font-family: var(--serif); font-size: clamp(5rem, 8vw, 7rem); line-height: 1; letter-spacing: -.08em; }
.offer-price span:last-child { font-size: .83rem; color: #687078; }
.offer-rule { height: 1px; background: #bfc1bd; margin: 1.6rem 0 1.7rem; }
.offer-card p { font-size: .98rem; line-height: 1.62; color: #3f484e; }
.offer-status { display: flex; align-items: center; gap: .65rem; color: #555d60; text-transform: uppercase; font-size: .72rem; font-weight: 800; letter-spacing: .09em; margin-top: 2rem; }
.status-mark { width: 8px; height: 8px; background: var(--accent-deep); border-radius: 50%; }
.offer-card .offer-explainer { font-size: .82rem; color: #626a70; margin: .75rem 0 1.5rem; }
.offer-card .price-note { font-size: .81rem; color: #626a70; margin: .4rem 0 1.5rem; }
.button-outline { border: 1px solid var(--ink); width: 100%; justify-content: space-between; }
.button-outline:hover { background: var(--ink); color: #fff; }

.starter-hero { background: var(--ink); color: #f7f6f2; }
.starter-hero-inner { padding: clamp(5rem, 8vw, 9rem) 0; max-width: 1100px; }
.starter-hero .eyebrow { color: var(--accent); }
.starter-hero h1 { font-family: var(--serif); font-size: clamp(4rem, 8vw, 8rem); line-height: .95; letter-spacing: -.07em; font-weight: 400; max-width: 11ch; margin: 2rem 0; }
.starter-hero-inner > p:not(.eyebrow) { color: #c8ced2; font-size: 1.16rem; line-height: 1.65; max-width: 43rem; margin: 0 0 2rem; }
.starter-body { background: var(--paper-bright); }
.starter-layout { display: grid; grid-template-columns: minmax(240px, .8fr) minmax(0, 1.2fr); gap: clamp(3rem, 8vw, 9rem); align-items: start; }
.starter-intro h2 { margin: 2rem 0; }
.starter-intro p { color: #49525a; font-size: 1.02rem; line-height: 1.7; max-width: 31rem; }
.starter-intro a { color: var(--accent-deep); text-underline-offset: .2em; }
.starter-step { border-top: 1px solid #bfc3c2; padding: 1.6rem 0 3rem; }
.starter-step h3 { font-family: var(--serif); font-size: clamp(2rem, 3vw, 3rem); font-weight: 400; letter-spacing: -.05em; line-height: 1.1; margin: 1.5rem 0 .7rem; }
.starter-step > p { color: #49525a; line-height: 1.6; margin: 0; }
.starter-prompt { background: var(--paper); border-left: 3px solid var(--accent-deep); color: var(--ink); font-size: 1.02rem; line-height: 1.7; margin: 1.6rem 0 0; padding: 1.5rem 1.7rem; }
.starter-next { background: var(--ink-soft); color: #f7f6f2; }
.starter-next-inner { max-width: 900px; }
.starter-next h2 { margin: 2rem 0; }
.starter-next p { color: #c8ced2; font-size: 1.08rem; line-height: 1.7; max-width: 43rem; margin-bottom: 2rem; }
.starter-next .starter-next-note { color: #aeb7bb; font-size: .84rem; margin: 1.2rem 0 0; }

.progress-section { background: #e8e2d6; }
.progress-grid { display: grid; grid-template-columns: 1fr .75fr; gap: min(10vw, 9rem); align-items: end; }
.progress-section h2 { margin-top: 3rem; }
.progress-copy > p:first-child { font-size: 1.07rem; line-height: 1.65; max-width: 30rem; margin: 0 0 3rem; color: #374047; }
.reporting-status { display: flex; justify-content: space-between; gap: 1rem; border-top: 1px solid #aab0ae; border-bottom: 1px solid #aab0ae; padding: 1.1rem 0; margin-bottom: 1.1rem; font-size: .87rem; }
.reporting-status strong { font-weight: 750; }
.metrics-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0 1rem; margin-bottom: 1.4rem; }
.metrics-grid[hidden] { display: none; }
.metrics-grid > div { border-bottom: 1px solid #adb2ae; padding: .9rem 0; display: flex; justify-content: space-between; gap: 1rem; align-items: baseline; }
.metrics-grid span { font-size: .79rem; }
.metrics-grid strong { font-size: 1rem; }
.metrics-grid .metrics-result { grid-column: 1 / -1; border-bottom-color: var(--ink); }
.progress-copy .fine-print { color: #5e676b !important; }

.closing-section { background: #faf9f5; text-align: center; }
.closing-inner { max-width: 960px; }
.closing-section h2 { margin: 2.5rem auto 1.3rem; max-width: 12ch; }
.closing-section p { color: #515a60; font-size: 1.08rem; max-width: 35rem; margin: 0 auto 2.3rem; }
.site-footer { background: var(--ink); color: #f7f5f0; padding: 2.8rem 0; }
.footer-inner { display: flex; align-items: center; justify-content: space-between; gap: 1rem; }
.footer-inner p, .footer-inner > span:last-child { color: #a8b0b5; font-size: .75rem; margin: 0; }

@media (max-width: 1080px) {
  .site-nav { display: none; }
  .hero-copy { padding-right: 2.8rem; }
  .hero h1 { font-size: clamp(3.9rem, 7.2vw, 6rem); }
  .intro-grid { grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: 3rem; }
  .intro-grid .section-aside { grid-column: 1 / -1; }
  .intro-image { transform: none; }
  .process-card { padding-right: 1rem; }
  .process-card + .process-card { padding-left: 1rem; }
}

@media (max-width: 760px) {
  .shell { width: min(100% - 2.2rem, 640px); }
  .header-inner { min-height: 68px; }
  .wordmark { font-size: 1.15rem; }
  .header-link { font-size: .75rem; }
  .hero-grid { display: block; }
  .hero-copy { min-height: 570px; padding: 4rem 0 2.5rem; }
  .hero h1 { font-size: clamp(3.5rem, 11vw, 5.5rem); }
  .hero-intro { margin: 2rem 0; }
  .hero-note { margin-top: 3rem; }
  .hero-visual { min-height: 500px; height: 75vh; max-height: 780px; margin-inline: -1.1rem; }
  .hero-visual > img { object-position: center 33%; }
  .ticker-inner { flex-wrap: wrap; justify-content: center; gap: .35rem .7rem; text-align: center; font-size: .58rem; }
  .ticker i { font-size: .8rem; }
  .section { padding: 5rem 0; }
  .intro-grid { display: flex; flex-direction: column; gap: 2.2rem; }
  .intro-image { width: 100%; }
  .intro-image img { height: 550px; }
  .section-topline p { max-width: 12rem; }
  .process-section h2 { margin-bottom: 2.5rem; }
  .process-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .process-card { min-height: 225px; padding: 1.5rem 1rem 1.5rem 0; border-bottom: 1px solid #bfc3c2; }
  .process-card + .process-card { padding-left: 0; border-left: 0; }
  .process-card:nth-child(even) { padding-left: 1rem; border-left: 1px solid #bfc3c2; }
  .process-card h3 { margin-top: 1.5rem; }
  .starter-callout { display: block; }
  .starter-callout .button { margin-top: 1.6rem; }
  .starter-layout { display: block; }
  .starter-intro { margin-bottom: 3rem; }
  .starter-hero h1 { font-size: clamp(3.7rem, 12vw, 6rem); }
  .playbook-grid, .progress-grid { display: block; }
  .playbook-copy .kicker { margin-top: 2.6rem !important; }
  .offer-card { margin-top: 3rem; }
  .progress-copy { margin-top: 2.5rem; }
  .footer-inner { flex-wrap: wrap; }
  .footer-inner p { order: 3; flex-basis: 100%; }
}

@media (max-width: 420px) {
  .header-link { display: none; }
  .hero-copy { min-height: 550px; }
  .hero h1 { font-size: 3.45rem; }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .hero-visual { height: 70vh; }
  .process-grid { display: block; }
  .process-card, .process-card + .process-card, .process-card:nth-child(even) { min-height: 0; border-left: none; padding: 1.5rem 0; border-bottom: 1px solid #bfc3c2; }
  .process-card h3 { margin: 1rem 0 .5rem; }
  .reporting-status { flex-direction: column; gap: .3rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .button { transition: none; }
}